You don’t have to be a motorcycle enthusiast to know about the legendary Sturgis Motorcycle Rally. This year’s rally marks the 70th anniversary of the event held August 9-15, with pre-rally events beginning on the 6th. The events won’t fall short for the anniversary, whether it’s the Guitar Hero contest, the World Pickle Lickin’ Federations World Championships, the Miss Buffalo Chip Beauty Pageant or the extreme motorcycle stunts.

AIRHAWK will be next to Biker’s Choice where Paul Teutul Jr. will debut the first bike from the new TLC series American Chopper: Senior vs. Junior. Biker’s Choice and AIRHAWK will both be in front of J&P Cycles (1650 Lazelle Street). After you check out the new bike, stop by the AIRHAWK booth.

As a part of AIRHAWK’s 14th year at Sturgis, KSQY radio station will also be broadcasting live from the AIRHAWK tent.

The National Highway Traffic Safety Administration has declared May as “Motorcycle Awareness Month” in an effort to increase awareness for non-motorcycle drivers. Many organizations and state governments have created commercials, videos, used social media and other materials to spread the word about motorcycle safety. Browse through a few of the campaigns that we found and let us know what you think.

National Highway Traffic Safety Administration has several resources available on their Web site including flyers and posters, new releases, a fact sheet and more.

On May 23, more than 200 motorcyclists wearing neon shirts came together in Austin, TX at the Barton Creek Square Mall to spread awareness. Texas Department of Transportation has also created their own campaign.

Here is a video from the Motorcycle Safety Awareness Foundation.

Missouri produced a series of TV and radio commercials along with flyers that featured the Mizzou Football coach, Gary Pinkel.