Posts Tagged ‘The ROHO Group’
Each edition of the newsletter, I wanted to spotlight a member of the AIRHAWK crew, but I didn’t want to just write a typical biography — snooze. I wanted a way to really showcase the entertaining personalities of the people behind the brand — I’m pretty sure that “absurd sense of humor” and “able to withstand intense amounts of sarcasm” are listed in our job requirements! Instead, I asked each team member the most random ice breaker questions that I could find. The second newsletter showcases the marketing guru behind AIRHAWK — Becca Heckert, eMarketing and Consumer Segment Manager. Heads up, I threw my own commentary in on a few of the answers. My comments are noted in italics and gray.
Look for spotlights of other AIRHAWK team members in the upcoming newsletters. You can find the first Spotlight on Craig Johnson here. The next one will come out in April. Enjoy!
eMarketing and Support Surface Product Coordinator
The ROHO Group/AIRHAWK
Don’t let this pretty face fool you. Becca is about as badass as they come.
Hometown: Okawville, IL
Current City: St Louis, MO
Spouse & Children: No and No (although I’ll be married at the end of April)
Describe a typical day for you. Nuts. I juggle multiple projects with multiple brands for our Consumer segment. One minute I’m speaking with a media rep, purchasing ad space and then next I’m working on a new website or online feature to enhance functionality, and even trade shows and rallies; you name it, I’m doing it or learning it.
Favorite Food: I’d have to run with pizza, although any item with mass quantities of sugar sure does tug at my heartstrings.
Favorite Song: Janis Joplin “Me & Bobby McGee”
Favorite Band: Of all time?!?!? Oooh this is difficult. I love almost every genre of music so this is like asking me for my favorite dessert! (Trust me, this girl loves dessert!) Maybe Jack Johnson as he makes me want to grab a drink and go sit on a beach. Or even Frank Sinatra, he’s an old crooner and I’d do anything to bring him back just to hear him sing.
Favorite Movie: Anything Adam Sandler, I’m a sucker for stupid comedy.
What was your best subject in school? English always seemed to be a strong area. Apparently I can read, write and speak reeeal niiice.
If you could be any superhero, who would you be? Well I am sorry to say that I’m not a huge comic book person and I know very few superheros, so I’d have to say “not applicable” in this situation. But I do think Catwoman is a fairly foxy superhero and she drives wicked vehicles so I’d choose her by default.
What is your favorite place that you have traveled? Recently Germany, it’s such a beautiful place with fabulous architecture…and not to forget the glorious beer selection they offer.
If a movie was being made of your life, who would you cast to play you? Strictly off personality would be Tina Fey or Sarah Silverman. Although I recently watched Bridesmaids (I know, I know…) and Melissa McCarthy was PHENOMENAL in it! I’m keeping my eye are her — she’s pee-your-pants fantastic.
Paper or Plastic? Paper
If you owned a CB radio, what would your handle be? Pork Chop (Back story: Becca grew up on a hog farm.)
What’s the closest you’ve come to becoming a pop star or winning an Oscar? Uh, karaoke at a bar at 3:00 in the morning, I received a free beer from the ‘audience’ after my stellar performance of Janis Joplin.
If you knew that you could not fail, what would you do? Be the doctor that finds a cure for cancer — too many people are affected by it.
What do you like best about your hometown? The fact that I know 95% of the people in it.
If you could be one kind of beer, what would you be and why? Any ‘seasonal’ flavor because you get a cool draft tapper, like a pumpkin or snowman.
If you could travel to anywhere in the world, where would you go? Australia or New Zealand, but only if it didn’t require 24+ hours of flight time.
What internet site do you surf the most? At this moment in time, food blogs because I’m always looking for new recipes to try.
Name three things that you think will become obsolete in ten years. DVDs, newspapers in print form, and after 2 decades of seasonal appearances, the McDonald’s McRib sandwich will also disappear.
What is your favorite movie/TV show quote? “If peeing you’re pants is cool, then consider me Miles Davis.” – Old Farm Lady in Billy Madison
If this was your last day to live, what would you do and why? Spend it with my family because they are truly an awesome group of people. Cheesy and cliché? Perhaps, but it’s true.
When you were six years old, what did you think that you were going to be when you grew up? I’m pretty sure I wanted to be a veterinarian…until I realized you actually had to put animals to sleep as part of your job.
Would you rather be rich or famous and why? Rich, because you can still afford to do all the things a famous person can, the only difference is that you’ll enjoy them instead of being hounded by camera and be on every magazine and celebrity gossip blog.
The AIRHAWK crew is ready for Daytona Bike Week from March 3-13. If you rode down on your AIRHAWK (or even if you didn’t) stop by and see us in the parking lot of J&P Cycles (253 Destination Daytona Lane, Ormond Beach, FL 32174).
Bike Week’s 70th anniversary won’t disappoint with several events planned by multiple vendors and businesses all over the Daytona area. Approximately 500,000 people travel to the area for the 10-day event. There will be bike rides, motorcycle racing, parties, performances, street festivals and more.
Participate in everything from Fastlane’s 7th Annual Motorcycle Swap Meet Extravaganza at the Volusia Country Fairgrounds to the Miss Florida Biker Bikini Contest at Thunder Gulch Campground. Paul Jr. will also be signing autographs on March 11 from 1-3 p.m. in the J&P Cycles Exhibitor lot.
Not to mention that Mardi Gras falls right in the middle of the festivities. So come out to Daytona and say hello to the AIRHAWK crew.
P.S. Here’s an awesome action shot of the Asspad Tycoon on his way to Daytona.
A new free app, DriveMeCrazy, encourages drivers to report bad driving behavior. The app is voice-activated and allows for users to record the license plate, date, time, location and offense. It allows you to “vent or flirt, write a traffic ticket and look up a driver’s record.” You can not only flag bad drivers, you can also leave messages for drivers that you find attractive.
The most important part is that the information from the app is then sent to the DMV and your insurance company. Insurance currently relies on data from police departments and the state’s motor-vehicle bureau.
I do have to wonder whether someone will be able to dispute the claim? If you get a speeding ticket, you can dispute it. Will this be an option if insurance companies do start using it? Another question comes into play if there are multiple drivers on one car?
The company behind the app is working on algorithms that would be able sort flags from malicious and relevant data. For example, there will be safeguards against one driver flagging someone else multiple times.
On the positive side, you will finally be able to send messages to the hottie on the motorcycle next to you. There’s even a section under search that you can see the hottest drivers and listen to the messages.
What do you think? Would something like this encourage you to drive more safely?